The internet exploded a little Monday when the news hit that the relevant in the 1990s internet company Yahoo purchased Tumblr for a little over $1 billion (technically they made the deal Sunday, but that detail isn’t that important). The Yahoo/Tumblr deal is the largest acquisition of a social networking company in years, surpassing last year’s Facebook/Instagram deal by mere millions of dollars. Some believe that the acquisition was a bold move from Marissa Mayer, the CEO of Yahoo and the brief target of internet rage after she took away her employee’s work from home days,that was done in order to make today’s internet whipper snappers care about Yahoo.
Some people wonder if Mayer made a mistake purchasing such a large and popular company, but since she has been the CEO she has made a number of acquisitions and they have yet to burst into failure flames. On the other hand Yahoo’s acquisition of Flickr could have turned out a bit better, so some people think their worrying is justified. People on Yahoo’s end swear that they don’t plan on making a lot of changes to tumblr’s policies and that users shouldn’t expect to see much change. Bloomberg Businessweek was kind enough to point out that they may have a problem keeping that promise.