Archive for July 30, 2012

Uses for the Ultimate Safe Investment

Gold (and precious metals in general) is the ultimate “safe” investment.  Gold has been valuable throughout human history, and as scientists continue to find more uses for the precious metal its value will only continue to grow.  Many people think that gold is only good for jewelry and currency, but the truth is that this precious metal has an array of uses that make it a much sought after commodity.

Technological Uses

Did you know that your laptop, smartphone, and the majority of modern electronics contain some gold in them?  Gold is known for its durability, conductivity, and resistance to corrosion.  Extremely pure gold (99.999 percent pure rounded up) connects computer circuits to semiconductors through extremely thin wiring.  Telephones, powerchairs, televisions, and VCRs all need gold to operate.  Before you get excited and smash open your smart phone, keep in mind that electronics need a very small amount of gold to properly function.

Medical Uses

Gold may not be as tough as iron, but it’s still one of the toughest metals around.  It’s malleable yet still tough and durable, and also resistant to corrosion and non-toxic.  All of those qualities make gold perfect for medical research and medical procedures.  Dentists use a mixture of metals (platinum, palladium, silver) along with gold in an array of dental procedures, not just for making gold crowns and teeth.

The medical benefits of gold don’t stop with dentistry; surgeons have been able to use gold instruments to clear clogged coronary arties. Ion lasers with interior surfaces coated with gold have been one of the most promising developments in medical science.  Gold vapor lasers have been successfully in the treatment of cancer.  Gold vapor lasers have been able to destroy cancerous cells without harming neighboring healthy cells.

Scientific Research

The gold bullion you buy from Goldline today could be on the space crafts of tomorrow.  Computers in space shuttles, satellites, and other space faring vessels have much of their circuitry protected from solar radiation by gold.


NBC Olympic Coverage A Boon For Struggling Network

In London this summer, all eyes will be on the thousands of athletes competing for gold in the Summer Olympics. But one formerly struggling contender has already taken a top prize: NBC. The struggling Peacock has been a perennial fourth place finisher among the largest U.S. networks. But by securing the rights to the Olympics, NBC has made their investment pay off and then some, possibly helping the network secure future projects in a quest to return to former glories.

According to the Baltimore Sun, NBC paid 1.18 billion for the rights to broadcast the games. This princely sum could have easily been a gateway to disaster, as skeptics across the world predicted that London was not ready for the games, after a series of shake-ups in transportation and security left key positions unfilled. But when the lights went down in Olympic Stadium Friday night, all doubts were silenced. When the smoke cleared and all the athletes had entered, NBC had hosted the most highly rated opening ceremonies in the history of the summer games.

With 40.7 million viewers, the opening ceremonies coverage shattered the previous record, set by the summer games in Atlanta, by 900,000 viewers, and increased a full 17 percent over the Beijing opening ceremonies. But the ratings grab did not end there. Saturday night’s coverage, which featured Ryan Lochte’s victory over U.S. team leader Michael Phelps, boasted 28.7 million viewers. That number also set a new record for the first night of official competition in a Summer Olympics.

The returns match an increase in sports viewership over the course of this year, including higher-than-ever ratings for the NBA and NFL. The Olympics is not the first in a series of successes for NBC Sports, a division that dominated ratings last fall with its NFL coverage in Prime Time. Pushing viewers to watch in Prime Time is a strategy NBC hoped to continue in their Olympic coverage.

According to a report from the LA Times, NBC took a calculated risk with their Olympic coverage. As many viewers noted, the opening ceremonies were broadcast via tape delay, not live, so that they could be shown in Prime Time, when ad dollars are most expensive. According to viewership studies, viewers have shown renewed interest in watching sporting events live, as opposed to on DVR. By broadcasting on tape delay, NBC risked alienating potential viewers. The network believes that the ratings it has seen so far are a testament to this strategy paying off, as it continued to broadcast its most popular events via tape delay through the weekend.

“This audience number for the London opening ceremony is a great early sign that our strategy of driving people to watch NBC in prime time is working,” NBC Sports Group chairman Mark Lazarus wrote in a statement.

The move has not been without backlash, as angry viewers took to social media to protest the move, calling for more live broadcasts. These moves, along with securing exclusive rights to American stars like Michael Phelps, have angered media outlets and viewers alike. But if these staggering ratings trends continue, NBC execs may be ok with it.